We were commissioned by a lead architect in Beirut that runs a successful construction business to name and design their brand image. Our research took us in many directions until we settled on “STEIN” meaning stone in German. The stone is an essential part of most building foundations. The German language direction symbolizes precision engineering and perfect attention to detail, something the owners pride themselves on.
In our copywriting process we wanted to avoid pairing the logo with words commonly used in that industry such as, contractors, contracting, construction… We decided to use “built by…STEIN” instead, which describes exactly what the company does.