The goodlife space
Thegoodlife is the first top-tier lifestyle brand established in the Middle East. While it wasn’t only a pivotal influencer on Middle Eastern sneaker culture, it was the pioneer. Founded in Lebanon in 2009 by a passionate collector, the brand has grown to have strong presence in the Gulf via brick & mortar and online operations.
On their 10 year anniversary, we worked closely to uplift their old identity to a more sustainable one.
What we did