Yoga Souk Beirut

A beautiful project we worked on for Yoga Souk, a Beirut based yoga studio. We built the identity from scratch and helped launch the brand offline and online. The inspiration for designing the logo came from the geometry and alignments of yoga positions. We worked closely with the architect and the founders on this project to ensure branding consistency all the way from the interior space, to the communication strategy. We also worked with local clothing manufacturers and printers to create a full line of hand made sweatshirts, tank tops, t-shirts and yoga mat bags for Yoga Souks shop. Finally we teamed up with YLLOW‘s local studio to launch all digital communication.

What we did

  • Branding
  • Logo design
  • Applications
  • Print
  • Interior Branding
  • Implementation