Profile & Services

I studied fine arts in the United States in the late 90’s. I am a self-taught graphic and brand designer. I started working in different design studios in Beirut 16 years ago and have since been involved in various design projects the world over, namely Dubai, London, and Gothenburg, Sweden.

I have worked on brands such as: Ooredoo telecom, IKEA, Toyota, Vodafone, McVities, Johnnie Walker, Baileys and Qatar Museum Authority, to name a few.


I work closely with my clients and always challenge them to find the best solutions for building their brand image/identity/ logo from scratch, overhauling, or uplifting their existing one. I also work closely with trusted partners on brand strategy and positioning for my clients. Naming and copywriting are also services I can provide. My approach is simple, it is always based on insight, research, and sustainability.

Art Direction

• Working from a brief with a copywriter, generating ideas to
present to the client

• Working on designs to produce an effective campaign

• Commissioning specialists, such as artists and photographers,
to work on projects


Packaging, Brochures, Print Ads, Editorial, Book Covers, Stationary


I work closely with trusted developers on mobile apps, and websites.
Drop me a line if you have any questions.