OneStopParking.com offers travelers a smarter way to park. Convenient, secure, and affordable spots near airports and seaports across North America and beyond. As the business scaled and user touchpoints multiplied, their brand needed to evolve. The goal was to retain recognition while modernizing the identity to reflect a more reliable, value-driven, and traveler-friendly experience.

We began by exploring the visual language of parking: directional lines, signage systems, and the orderly grid of lot layouts. These motifs inspired a custom mark that feels both intuitive and dynamic. It is grounded in the everyday experience of travelers and designed for digital and global scale.

The refreshed logo simplifies the old form while staying true to its essence. It is adaptable, confident, and easy to spot anywhere. Combined with a clearer visual system, the new identity supports OneStopParking’s promise to make parking one less thing to worry about on your journey.