Clouds (Previously known as The Cloud Spa) was founded in 2013 in Faqra, a town in the Lebanese mountains. The spa grew in popularity through word of mouth and expanded to offer its services in a few popular locations. However, the spa’s image was very outdated and needed an intervention.

I repositioned their image by reworking the name and visual identity. We collaborated with Marco Pinarelli on photography to deliver a refined new look.