WHAT I DO
I design strategic visual identities that connect with people on and offline.
My work is shaped by a thoughtful, human-centred approach that balances strategy with creativity. I take time to understand the unique dynamics of the people I work with, asking the right questions to uncover deeper insights and adapting as needed.
With curiosity, emotional awareness, and cultural sensitivity, my work fosters connection, and builds lasting impact. Each project is a collaborative journey grounded in trust and a shared vision for meaningful design.
HOW I WORK
Explore & Uncover
Driven by curiosity, we question, research, seek insights, and collect information that can help bring clarity to the brand strategy, which then guides the creative process.
Embrace & Articulate
We distil information into manageable pieces, organizing, analyzing, and refining to ensure fluency and coherence. From this foundation, we craft a compelling narrative that resonates.
Design & Discover
The creative phase is all about playing and experimenting with visuals, colours, and typography. We outline a mood and a scalable functional system, setting the stage for the final phase.
Develop & Deploy
It all comes together through talent sourcing, digital and physical production, and execution. Bringing the right elements together creates fertile ground for the brand to grow.
SERVICES
Brand strategy & design
Art direction
Consulting
Creative direction
Verbal identity
Logo design
Production
Packaging
2D animation.