WHAT I DO
Craft strategic brand identities and visual systems, both online and offline.
HOW I WORK
Explore & Uncover
Phase one is driven by curiosity. I question, research, seek insights, and collect information that can help bring clarity to the brand strategy, which then guides my creative process.
Embrace & Articulate
Information is then broken down into smaller parts to be organized, analyzed, and challenged in order to be fluent and coherent. From here, we build a brand narrative that resonates.
Design & Discover
The creative phase is all about playing and experimenting with visuals, colours, and typography. I outline a mood and a scalable functional system, setting the stage for the final phase.
Develop & Deploy
This is when it all comes to life through talent sourcing, digital and physical production, and execution. Bringing the right elements together creates fertile ground for the brand to grow.
Brand strategy & design / Web & digital / Consulting / Packaging / Logo design / Art direction / Creative direction / Production / Naming / Talent sourcing / Project management.