Ikea

TASKS

Visual design / Concept design / Pitch presentation

CLIENT / CATEGORY

Drive Dentsu / Advertising

LOCATION

Beirut

Ikea

The campaign’s goal was to introduce IKEA and the Swedish way of living to people in Morocco. This manual was one of the activations designed to serve as a direct mailer to announce Ikea’s official opening in Casablanca.

Drive Dentsu was pitching for this account, and I was part of the design team executing visual concepts and spec work.

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