C.A.T. Group brand design guideline & posters
C.A.T. group was established in 1937. They have played a significant and proud role in the history of 20th century contracting. C.A.T. group have multiple entities all around the world and required assistance with unifying their brand image which had become a bit messy over the years. We worked closely with them to develop a brand design guideline. In addition to the guideline, we worked on tweaking their logo and applications.
Here are a few spreads from this guideline.
Our collaboration continues with C.A.T. as we support them with internal brand strategy discussions and questions.