Celsius cold water immersion


Strategy / Brand design / Copywriting


Celsius / Wellness


Abu Dhabi, UAE

Celsius is opening a cold water immersion facility

CELSIUS is a new space in Abu Dhabi that provides cold water immersion for athlete recovery. The goal of this facility is to promote the benefits of cold water immersion and encourage its use within the community. As cold water immersion becomes more popular worldwide, I was fortunate enough to be a part of this project from the very beginning. I worked closely with the founder on branding and visual design to bring his vision to fruition. Currently, CELSIUS is in pop-up form and can be found at various sports events throughout Abu Dhabi.

To target our desired audience, we identified two groups of people and the specific benefits that cold water immersion could offer to each group. Additionally, we established four pillars for the brand: People, Simplicity, Quality, and Collaboration. These pillars were chosen because they are integral to the success of the brand and the fulfillment of its mission.

Celsius utilizes the best and most hygienic cold water immersion system from Finland. Their mobile units allow them to deliver high-quality cold recovery to any event all year round.