Choeur de l’USJ
The Choir of the University of St. Joseph assembles over 70 singers and performs a wide repertoire ranging from Renaissance to contemporary choral music. We helped them develop a new identity and some applications.
The identity was built around the idea of collaboration and synchronization that happens between choir members. The individual central circular pieces represent the choristers while the surrounding circular forms which interconnect and overlap embody the idea of sound and how it all comes together to create movement. We paired this with a modern serif set in lower case letters to highlight seriousness and playfulness at the same time.