TASKS
Strategy / Naming / Logo Design / Website art direction
CLIENT / CATEGORY
Dr Chloe Massey / Education
LOCATION
Connecticut, USA
Guiding Families with a Personalized Approach
Parenting is one of the hardest jobs in the world—Dr. Massey knows this not only as a child development expert and teacher but also as a parent. No two families are the same, and her personalized approach empowers parents to navigate the emotional, social, and developmental challenges their children may face.
Our work with Dr. Massey began with a naming exercise, where we helped articulate her philosophy through a clear and approachable brand narrative. From there, we developed a logo that reflects her belief that parenting is about learning, evolving, and nurturing what works, while letting go of what doesn’t.
Her practice is centered around guidance, not prescriptions, offering parents the tools and support they need to feel confident and equipped to raise their children in a way that fits their unique family dynamic.
We custom-designed a lowercase typeface with rounded corners to strike the perfect balance between professionalism and approachability. For added clarity, we used a two-color scheme to separate “dr” from “chloe” rather than adding a space. This subtle yet thoughtful choice creates a cohesive and visually appealing logo that feels both polished and inviting.
We designed a logo mark that captures a sense of happiness—perfect for smaller spaces where a full logo isn’t needed. Over time, this simple yet meaningful symbol can grow into a recognizable icon that represents the heart of the brand.
