thgoodlife.  is a premium apparel and sneaker store that has been shaping the Middle East’s fashion scene for over 15 years. Known for curating exclusive brands from Asia, Europe, the UK, and beyond, thegoodlife. is a retail destination and a community that champions emerging labels and celebrates global streetwear culture.

Founded in Lebanon in 2009 by a passionate sneaker collector, thegoodlife. was the region’s first top-tier lifestyle brand and a pioneer in shaping sneaker culture. Over the years, it expanded its reach through a flagship store in Dubai and a thriving digital platform, becoming a hub for fashion enthusiasts across the region.

On their 10th anniversary, I partnered with them to refresh their brand identity. The goal was to evolve their look while staying true to their legacy. The new identity focuses on simplicity and longevity, ensuring the brand continues to resonate with its loyal community while appealing to the next generation of sneaker and streetwear lovers.

This collaboration marked a new chapter for thegoodlife., reinforcing their position as a leader in the Middle East’s streetwear and lifestyle scene.