TASKS
Naming / Strategy / Brand design / Packaging / Art Direction / Copywriting
CLIENT / CATEGORY
Halo / Food & Beverage
LOCATION
Dubai, UAE
Halo Soda: A Bold Take on Refreshment
Over the past 50 years, the GCC has seen a concerning rise in overweight and obesity rates. Factors contributing to this increase include urbanization, sedentary lifestyles, and higher consumption of processed foods and drinks. Today, a significant portion of the regional population is overweight, and many are diagnosed with obesity. The market is swamped with sugary beverages, and there’s a gap for an exciting, healthy alternative that resonates with the younger population.
Halo Soda approached us with a unique vision: to challenge the soda status quo by offering a healthier, smarter, more refreshing option that doesn’t compromise taste or well-being. Our task was to bring this vision to life through a comprehensive naming exercise, brand strategy and design that would position Halo as a standout player in the beverage industry.
Direction
We began by focusing on Halo’s beliefs—a glorious gut, a good mood, daringly bold, and keeping it real—and ensuring these principles were communicated clearly through every aspect of their brand. Our strategic approach, deeply rooted in their mission “to craft a great-tasting soda with benefits and challenge the ordinary,” guided our every decision.
The logo design reflects the heart of Halo’s brand and its commitment to simplicity, balance, and boldness. It mirrors the product’s promise of providing clean, uncompromised refreshments. We ensured the design remained dynamic, approachable, and fun!
The visual identity extended across multiple platforms, eye-catching packaging and digital assets. Each element was crafted to resonate with Halo’s audience—health-conscious individuals seeking fresh flavours without guilt. The vibrant packaging design, featuring illustrative fruit visuals and the brand’s manifesto, reinforced the brand’s focus on natural ingredients and premium quality.