Visual design / Concept design / Pitch presentation
CLIENT / CATEGORY
Drive Dentsu / Advertising
The campaign’s goal was to introduce IKEA and the Swedish way of living to people in Morocco. This manual was one of the activations designed to serve as a direct mailer to announce Ikea’s official opening in Casablanca.
Drive Dentsu was pitching for this account, and I was part of the design team executing visual concepts and spec work.