When old friends from Beirut’s music scene approached me to create a logo for their pop-up dance party,  I knew it needed something special. The goal was to capture the energy and spirit that made their events stand out.

The project began with a naming exercise that reimagined their concept in a playful and versatile way. Love Moves works both as an adjective and a verb, opening up endless possibilities for creative storytelling and event promotion.

The logo has become a defining element of their visual identity, appearing across all promotional materials and elevating the brand’s iconic presence. It’s a symbol that resonates with their community, reinforcing the idea that music and dance are expressions of love and connection.