TASKS
Naming / Strategy / Logo design / Art Direction / Copywriting
CLIENT / CATEGORY
Lusid / Coaching
LOCATION
Beirut, Lebanon
LUSID: Change Through Clarity
LUSID’s methodology empowers people to navigate personal and professional challenges, unlocking their potential and fostering growth. By integrating innovative Core Energy Coaching with Rapid Transformational Therapy (RTT) and Hypnotherapy, LUSID facilitates a journey of self-discovery and development, helping clients achieve clarity, resilience, and fulfilment in all areas of their lives.

Direction
Our work began by digging into LUSID’s methodology. The goal was to reflect this integration in a way that speaks to conscious and subconscious transformation. We focused on establishing a visual identity that could evolve with the brand.


The custom drawn logotype was crafted to embody LUSID’s mission of transformation. The minimal design, with rounded corners, is a visual representation of their supportive approach to personal development. A subtle cut in the letter ‘U’ introduces a smile, symbolizing positivity and growth, to reassure clients of LUSID’s supportive journey.
The colour palette is dynamic and engaging, utilizing gradients to mirror the fluidity of emotions and personalities. These colours reinforce the brand’s message of transformation, allowing the identity to remain visually engaging across
platforms.
We also tasked photographer Marco Pinarelli for all portraits.

