TASKS
Brand design / Art direction / E-commerce
CLIENT / CATEGORY
Min Qalbi / Lifestyle
LOCATION
Montreal, Canada
Min Qalbi
“Min Qalbi” is a lifestyle brand that aims to uplift the beauty of the Arabic language within global communities. Min Qalbi stands for love and ardor.
Min Qalbi—’ from my heart in Arabic’—is a message on behalf of displaced Arabs worldwide. It expresses gratitude and love for the cities we left behind and the cities we now call home.
![Min Qalbi Large 1](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Large-1.webp)
Website visitors can purchase apparel with their favourite cities printed in Arabic calligraphy. They can also custom order their own. We have 42 cities in-store and counting.
![Min Qalbi Large 2](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Large-2.webp)
The t-shirts carry the names of cities written in Arabic calligraphy.
![Min Qalbi small 1 Min Qalbi small 1](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-small-1-522x366.webp)
![Min Qalbi small 2 Min Qalbi small 2](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-small-2-522x366.webp)
![Min Qalbi Vert 3 Min Qalbi Vert 3](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Vert-3.webp)
![Min Qalbi Large 3](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Large-3.webp)
![Min Qalbi Vert 1 Min Qalbi Vert 1](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Vert-1.webp)
![Min Qalbi Vert 2 Min Qalbi Vert 2](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Vert-2.webp)
The logomark was built on the Arabic kufi script. It combines the initials M & Q.
![Min Qalbi Large 4](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Large-4.webp)
![Min Qalbi Vert 4 Min Qalbi Vert 4](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Vert-4.webp)
![Min Qalbi Vert 5 Min Qalbi Vert 5](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Vert-5.jpg)
![Min Qalbi Large 5](https://Ramio.b-cdn.net/wp-content/uploads/2022/08/Min-Qalbi-Large-5.webp)