Brand design / Art direction / E-commerce
CLIENT / CATEGORY
Min Qalbi / Lifestyle
“Min Qalbi” is a lifestyle brand that aims to uplift the beauty of the Arabic language within global communities. Min Qalbi stands for love and ardor.
Min Qalbi—’ from my heart in Arabic’—is a message on behalf of displaced Arabs worldwide. It expresses gratitude and love for the cities we left behind and the cities we now call home.
Website visitors can purchase apparel with their favourite cities printed in Arabic calligraphy. They can also custom order their own. We have 42 cities in-store and counting.
The t-shirts carry the names of cities written in Arabic calligraphy.
The logomark was built on the Arabic kufi script. It combines the initials M & Q.