Player’s Den is a speakeasy bowling and pool hall which is located behind a secret door in the Dubai Bowling Center, Player’s Den offers an upgraded experience, with its own service team and menu. Their main goal is to make visitors feel like winners and celebrate every victory. They are the home of the “after-hours athlete”.
We were commissioned to work on the whole project starting from the naming all the way down to bathroom signage. We drew inspiration from the perfect bowling strike, the number 12 (XII).