PSS

TASKS

Brand strategy / Logo design / Campaign / Social media posts / Print

CLIENT / CATEGORY

Practice Safe Sound / Not for profit

LOCATION

Beirut, Lebanon

Practice Safe Sound

Practice Safe Sound is a cultural movement that aims to raise awareness in the music industry around the dangers of Tinnitus.

A collective shift is needed in the music scene to transition correctly to a Practice Safe Sound approach and stop the increasing Tinnitus cases from happening.

Through Practice Safe Sound, we intend to discuss all aspects involved from the responsibility of club owners to ensure the best quality sound systems are used to sharing information and experiences by leading media publications.

We collaborated with Retrogroove and Beirut in the Mix and launched the campaign during their parties by introducing colourful light cubes in the Dj booths with QR codes that lead to the IG page. We also distributed tabloid-like pamphlets and t-shirts to spread awareness.

PREVIOUS PROJECT
NEXT PROJECT