TASKS
Rebarding / Visual design / Animation / Webdesign
CLIENT / CATEGORY
ROOF Ai / Real Estate Tech
LOCATION
Montreal, Canada
ROOF AI Rebrand: Redefining Real Estate Tech
ROOF AI’s journey is a testament to hard work, determination, and a clear vision to revolutionize the real estate industry. It didn’t start in a flashy startup hub but with a small team dedicated to building something meaningful—developing powerful data models and laying a solid tech foundation. From these modest beginnings, ROOF AI has become a leading technology provider in real estate, on a mission to make a real impact and assist professionals in staying ahead in a dynamic market.
As ROOF AI expanded, its brand needed to evolve as well. Its identity had to reflect the innovative solutions it offered and its focus on delivering easy-to-use technology for real estate professionals. I helped them reimagine their visual identity to represent their values and goals.
The new logo became a crucial element in this transformation. Bold and loud, it embodies ROOF AI’s core values of simplicity, innovation, and reliability. The design reinforces their commitment to providing smart, intuitive technology that empowers their clients.
Beyond the logo, we worked across multiple touchpoints to ensure that ROOF AI’s new identity resonated with its audience. From a sleek, website that highlights its expertise to sales materials that strengthen its communication with clients, I continue to provide a full suite of visual assets. Dynamic social media animations and posts were created to enhance its online presence and help it engage with a wider audience.
Throughout the process, our primary objective was to craft a brand message that resonated with ROOF AI’s strategic direction and also addressed the needs of its customers. This strategic alignment was a key factor in our branding efforts.