Shuruq

TASKS

Brand strategy / Logo design / Visual mechanics / Print

CLIENT / CATEGORY

Shuruq / Music

LOCATION

Beirut

Shuruq platform

SHURUQ (Sunrise, in Arabic) is a tastemaker platform devoted to pushing the SWANA music ecosystem onto the world stage through building a music incubator that offers mentorship, professional development programs, a space for content creation, and public programming to empower regional artists and advance their musical careers.

One of the requirements was to develop a solution for integrating the Arabic and English names into one identity. I consulted local artist and calligrapher Ghaleb Hawila throughout the process to find the perfect bilingual balance.

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