Brand strategy / Logo design / Visual mechanics / Print
CLIENT / CATEGORY
Shuruq / Music
SHURUQ (Sunrise, in Arabic) is a tastemaker platform devoted to pushing the SWANA music ecosystem onto the world stage through building a music incubator that offers mentorship, professional development programs, a space for content creation, and public programming to empower regional artists and advance their musical careers.
One of the requirements was to develop a solution for integrating the Arabic and English names into one identity. I consulted local artist and calligrapher Ghaleb Hawila throughout the process to find the perfect bilingual balance.