The Modern Spirits is a Lebanese company founded by two childhood friends who share a fundamental interest and passion for tastes, flavours and design. Their products are distilled and bottled in Normandy, France.

They launched with a dry gin, a tribute gin and a vodka.

I got involved early in this project and handled the overall visual design and packaging. We started with the corporate identity of “The Modern Spirits” and moved into Citizen Gin and Metropolis Vodka.

The brief was to create a Gin and Vodka that The Modern Spirits could market for a reasonable price in Lebanon to start and later in Cote d’Ivoire.

The premium product is positioned in a midrange price bracket to compete with Lebanon’s other up-and-coming spirit brands.

During our discussions, words like sunshine, friendship and hospitality appeared often. The simple emblem is used subtly across the packaging.

The tribute Gin is infused with Mediterranean Botanicals and carries Lebanon’s longitude and latitude on the wooden cap.