TASKS
Strategy / Naming / Logo Design / Copywriting / Landing page
CLIENT / CATEGORY
TOMA / Medical Tech
LOCATION
Geneva, Switzerland
Transforming Healthcare Communication with AI
The idea behind TOMA was born from a problem.
Conveying precise, standardized care instructions to patients and caregivers is a pressing issue in healthcare. The difficulty in this task often leads to suboptimal maintenance and oral hygiene. The variability and lack of clear, easy-to-follow guidelines have been identified as contributing factors to poor preventive care, particularly in settings such as nursing homes.
TOMA is revolutionizing how healthcare professionals convey care instructions, empowering them with a scientifically backed, AI-driven platform that ensures precision and clarity. When they came to us, they needed a brand strategy and identity to communicate their innovative approach.
Direction
Our task was to create a visual identity that reflected TOMA’s mission to simplify communication between medical professionals, caregivers, and patients. We focused on ensuring the brand felt approachable yet sophisticated, emphasizing trust and expertise.
The geometric “T,” made of three equal shapes, symbolizes the seamless flow of information, representing TOMA’s integration of science, technology, and care. The design reflects movement, aligning with the brand’s forward-thinking approach to AI-powered healthcare solutions. Paired with a modern, uppercase sans serif font, the logo embodies professionalism and simplicity.
