Yoga Souk

TASKS

Brand design / Applications / Interior branding / Merch / Production / Copywriting

CLIENT / CATEGORY

Yoga Souk / Wellness

LOCATION

Beirut

Yoga Souk

Yoga Souk is a Beirut-based yoga studio. I built their visual identity and helped launch the brand offline and online. The inspiration for designing the logo came from the geometry and alignments of yoga positions. I worked with the architect and the founders to ensure consistency from the interior space to the communication strategy. We also worked with local clothing manufacturers and printers to create a full line of handmade sweatshirts, tank tops, t-shirts and yoga mat bags for the Yoga Souk shop.

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