Yoga Souk is a Beirut-based yoga studio. I built their visual identity and helped launch the brand offline and online. The inspiration for designing the logo came from the geometry and alignments of yoga positions. I worked with the architect and the founders to ensure consistency from the interior space to the communication strategy. We also worked with local clothing manufacturers and printers to create a full line of handmade sweatshirts, tank tops, t-shirts and yoga mat bags for the Yoga Souk shop.