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Great read on the flexibility of brand systems
When it comes to finding inspiration and insights about graphic design and branding, one of my go-to resources is The Brand Identity. This site is packed with incredible projects and thought-provoking articles that always leave me thinking about the craft in new ways.
A few weeks ago, I stumbled across a piece on the flexibility of brand systems while scrolling through LinkedIn. I even reposted it because it resonated with me so much.
The article tackled a question I’ve explored with many clients over the years: How do we balance consistency with creativity in branding? It’s one of the most challenging aspects of building a brand system. The goal is to create something scalable, engaging, and timeless, a system that is not boring and can grow with the brand while staying true to its core identity.
These questions are crucial to building strong, lasting brands. How do we keep things fresh without losing recognition? How do we design systems that evolve but don’t break? If you’re curious about the answers, I highly recommend reading the full article. You can check it out here.
Whether you’re a designer or a brand strategist, The Brand Identity is a resource worth bookmarking. It’s a reminder that the art of branding is as much about strategy as it is about design, and articles like these help us push the boundaries of what’s possible.
